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Neal Lerner. Rejecting the Remedial Brand: The Rise and Fall of the Dartmouth Writing Clinic.

Lerner, Neal. "Rejecting the Remedial Brand: The Rise and Fall of the Dartmouth Writing Clinic." CCC 59.1 (2007): 13-35.

Abstract:

"Branding" a university in an effort to attract student applicants and alumni dollars is increasingly commonplace. The history of the Dartmouth Writing Clinic attests to the ways student writers represent an institution's brand and provides a troubling picture of a world in which under-prepared students are branded out of existence.

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