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Lerner, Neal. "Rejecting the
Remedial Brand: The Rise and Fall of the Dartmouth Writing Clinic." CCC
59.1 (2007): 13-35.
Abstract:
"Branding" a university in an
effort to attract student applicants and alumni dollars is increasingly
commonplace. The history of the Dartmouth Writing Clinic attests to the ways
student writers represent an institution's brand and provides a troubling
picture of a world in which under-prepared students are branded out of
existence.
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____________
Works Citing